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  • Ford


Ford Warriors in Pink® has produced its first documentary, "Bang the Drum: Living Out Loud in the Face of Breast Cancer," available for viewing at www.fordcares.com
The film features the personal stories of Ford's Models of Courage, 11 extraordinary women and men from around the U.S. who are breast cancer survivors
The emotionally powerful piece showcases Warriors in Pink's commitment to the fight against breast cancer, and the evolution of the program since its inception 18 years ago
DEARBORN, Mich., Oct. 1, 2012 - Ford Warriors in Pink®, the Ford Motor Company program that raises awareness and funds in the fight against breast cancer, reveals its first-ever documentary with hopes to create a powerful and inspiring resource to all who have been touched by the disease. The short documentary, "Bang the Drum: Living Out Loud in the Face of Breast Cancer," gives the Models of Courage a platform to showcase their inspiring stories continuing Ford's 18-year commitment to the cause.

"Over Ford's 18 years of support in the fight against breast cancer, we continue to look for new ways to generate awareness and support for the cause, including the release of this ‘Bang the Drum'documentary," said Tracy Magee, Ford Primary Brand Experiential Marketing manager. "We are proud to have been able to provide the Models of Courage a powerful platform to extend the reach of their inspirational stories to further the mission of Ford's Warriors in Pink."

The film provides heart-wrenching personal stories on what a breast cancer diagnosis means for these Models of Courage, and how for the nine women and two men in the group that diagnosis served as a catalyst that inspired each of them to do more and live with greater purpose. Real-life connections are made with the Models of Courage who share their experiences of being diagnosed, coping with the treatments, and relying on strong support networks to demonstrate there is life after breast cancer.

"Participating in ‘Bang the Drum' and representing Ford's Warriors in Pink have meant so much to me," said Tina Harold, a cancer survivor and Model of Courage. "Cancer was never a part of the life I thought I would live, but fighting it has helped me find my passion and discover where I'm supposed to be. Sharing my story on film allowed me to really express the inner strength and courage that being a warrior against this disease has helped me discover."

The film will be showcased at events throughout October, and will be available for viewing at www.fordcares.com.

The Ford commitment runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them about how early detection saves lives. 2012 marks Ford Motor Company's 18th year of support; to date, Ford has dedicated more than $115 million to the cause.

Also available at the redesigned www.fordcares.com are items from the Warriors in Pink collection consumers can buy. A full 100 percent of net proceeds from Warriors in Pink sales go to support organizations fighting breast cancer.

 

Want to Improve Your Love Life? New Survey Suggests Taking a Road Trip Together

Survey from YourTango.com, collaborating with Ford, shows couples use road trips for "quality time" that allows them to reconnect

Survey also shows most couples have a "back-seat driver" in the relationship, helping the real driver negotiate the road
Ford is ready to meet the needs and desires of today's travelers with sleek, stylish Fusion - it lets drivers bring fun and comfort to the road
DEARBORN, Mich., Sept. 26, 2012 - Taking a road trip with your significant other? Chances are good the time together will improve your relationship.

In fact, 91 percent of couples have taken road trips together, and 84 percent agree the experience has strengthened their relationship, according to a new survey of more than 1,000 couples released by YourTango.com collaborating with Ford Motor Company.

YourTango.com, the digital leader in love and relationships, found other interesting relationship tidbits in its survey, as well. For instance, plenty of couples have a "back-seat driver" on board who "helps" the real driver negotiate the road:

32 percent tell the driver they're driving too fast
27 percent tell them they're going the wrong way
22 percent tell them they're not paying enough attention to their surroundings/traffic
15 percent chide them for driving too slowly
After guiding the driver, the second most popular back-seat driving technique involves physical actions like holding the dashboard or pressing an invisible brake. In third place comes gasping and making other sounds of fright.

Finding quality time
Togetherness on the road presents an opportunity for quality time among couples in all sorts of ways.

Sixty-three percent of respondents agree or strongly agree they are affectionate with their partner while driving; they hold hands or share a kiss at a red light. Fifty-seven percent say driving is a good time to discuss important topics with their spouse or partner.

In fact, respondents said their three favorite ways to pass the time are:

Talking and catching up with each other (63 percent)
Blasting our favorite music (60 percent)
Getting some quiet time and taking in the sights (37 percent)
"We were excited to learn Ford is eager to provide couples a space to communicate and enjoy quality time together on the road ‒ such an insightful, worthwhile objective," says YourTango CEO Andrea Miller. "With so many couples struggling with stress and looking for ways to stay connected, we can now offer a new, easy answer: Try going on a road trip!"

The responses to the survey were gratifying to Ford.

"Ford has always believed that getting there is more than half the fun; that's why we're so excited about the new Fusion," said Samantha Hoyt, Ford Fusion Marketing manager. "With its sleek styling, comfortable interior and customer-centered technology, it's all about taking those good times on the road."

Comfort is definitely a factor, agree YourTango respondents. Seventy-three percent say a car's interior affects their level of comfort on the road; 42 percent say the noises their car makes affects their driving experience; and 77 percent say an upgrade to the features of their vehicle would improve their togetherness in the car.

Additional survey findings include:

56 percent say the best driving conversations focus on the present - sights, news, other drivers, followed by 19 percent who say the best discussions involve the future: marriage, kids, home buying, etc.
35 percent of couples surveyed have been on eight or more road trips together
68 percent describe their road trips as "fun-filled" or "relaxing"
Survey details and additional insights are available on YourTango.com/LoveOnTheRoad.

 

 

SEMA Mustang Build Powered by Women

I think if you polled a hundred people ninety-nine of them would believe that the 2013 Ford SEMA Mustang was designed and powered by a man.  The Mustang has always been thought of a muscle car with little influence by women.   That thought process could not be further from the truth, just ask Jennifer Seely of Ford Motor Company.  Jennifer Seely was a leader in the collaboration of SEMA Mustang Powered by Women, Ford Motor Company and the Specialty Equipment Market Association (SEMA).  This collaboration led to a completely modified 2013 Mustang using the design from start to finish by women.

The three concepts are:

             High Gear: Designed by Jennifer Seely of Ford Motor Company, High Gear –a luxury Mustang concept – is inspired by international products in categories such as jewelry, couture clothing and architecture. Designed to stimulate the senses by fusing luxury and power, the results are fresh and exciting, propelling Mustang into a whole new arena.

 

             Chromatic: Designed by Jennifer Seely of Ford Motor Company, the ultimate pop culture edition Mustang takes a futuristic design approach drawing inspiration from such pop culture elements as street art and products for an exciting color palette that is free of all boundaries and disciplines. The anthracite-colored chrome body as a base exemplifies the neon colors bringing this Mustang to life. Design details include anthracite-colored chrome exterior, bright cyan wheels and white leather racing interior coupled with an aggressive track suspension and V8 roar.

 

             Fast Metal: Designed by Theresa Contreras from L&G Enterprises. Theresa takes the American muscle car to a whole other level using tone-on-tone dark metallic finishes and red accents for a dramatic design that underscores Mustang’s DNA, raw speed and power.

 

 

These concepts are just one example of the powerful role women play in the automotive industry.  The following is a quote from Byran Harrison, senior manager of councils for SEMA. “Women play a significant role when it comes to customizing a vehicle. From purchasing the vehicle and determining what modifications to make, to executing the actual modifications and driving the customized vehicle, women are key players in the entire process.  The SEMA Mustang Build demonstrates just how integral women are to customizing today’s cars and trucks.”

 

 

The Power of the Purse

At the turn of the 20th Century old-time Ford advertisements told a quaint story of a woman as a fragile creature, somewhat prone to panic, in need of a simple automobile that even she could operate. Times have definitely changed. Ford vehicles are still durable and easy to handle, but the women behind the wheel bear little resemblance to meek flower of yesteryear. Today's woman is strong, self-assured, and very capable of taking care of herself.

"Women pack a powerful punch" said Christine Stasiw Lazarchuk, director of global marketing and research for Ford. Statistics prove her point. "Women are directly responsible for 45 to 50 percent of all new vehicles purchased in the United States, and they have a direct influence of up to 80 percent of vehicles they don't purchase themselves." And 65 percent of women take their own vehicles to the dealership or shop to repair. Women account for a whopping $85 million in automotive and related
businesses."

Sheryl Connelly, Ford's global trend manager sees five major global factors driving the change in the shift of women's roles in car buying.

  • Improved education: The gender gap in education continues to narrow, allowing women to find their way into the work force. In the United States, the number of women earning a Ph.D. is rising at a rate of 63 percent.
  • Career Opportunities: With more education, women are finding their way into the work force, earning their own money.
  • Financial Independence: Increased earning power is leading to financial independence for more women. Working women often out earn their partners by 25 percent in the United
    States.
  • Delayed marriage and parenthood: More and more women are choosing to delay marriage to pursue education, career and personal development, with many choosing to have fewer children later in life.
  • Media: The spread of information in the media, particularly the internet has empowered women. About half of women worldwide own their own computers.

As the world changes, women obviously change with it. When the economy began to crumble, many women took a leading role in keeping the home front together- either going back to work or taking over the belt tightening of the budget. Gender roles have blurred. The definitive roles as the man as the breadwinner and the woman staying at home are no longer clear.

With the roles of today's women changing Ford's marketing team is charged with reaching target demographics that include, of course the specific needs and wants of women. It is important to note that Ford does not design cars for the sexes. Ford designs well-made, well-designed cars with features that appeal to both men and women. Ford recognizes that men and women often express their desires for a car differently. Women may express that they do not want to be stranded by a car that is broken down, whereas a man may state that he does not want to have to deal with car troubles or maintenance. Females also tend to notice details like warmer interior colors, or hand stitching, and they are willing to pay extra for them.

"There is a great growth potential for companies that understand what women want" Connelly stated. "At Ford, we know that women represent a huge market opportunity, and we work to design, develop and market our products and services in a way that captures the attention of the incredibly influential buying group."

 

 

For Women Only – Tips on Buying a Car

 

 

 

 

For Women Only – Tips on Buying a Car

At LaFayette Ford Lincoln, we believe that buying a new car should be a pleasant experience.  We understand that women usually make the final decisions for the family car or their personal car.  Women buy more than 65% of all new vehicles. Even if they’re not the ones signing the check, they have a decisive influence in 93% of all vehicle purchases, according to Road and Travel.  So at LaFayette Ford Lincoln we would like to offer just a few tips to make buying a new car a wonderful experience.

  • DO have realistic expectations of what you can spend, and what the car you are interested in is worth.  Use the internet to your advantage and research, research, research.
  • DO find the right salesperson. If you’re not getting the treatment that you expect, or you don’t think you’re getting the appropriate information, find a manager and don’t settle for anything less.
  • DO come prepared – bring quotes, loan approvals, rebate guarantees and your knowledge of terminology to the salesroom floor. Again, having information is the key to careful negotiations.
  • DO stay positive and confident.
  • DO research loan options before going to the dealer, to help alleviate fears.
  • DO read the fine print and beware of hidden dealer fees. Go over the purchase order with a fine-toothed comb. Make sure the tax, tag and title are included in the mix.
  • DO understand about warranty packages, insurance options and other add-ons before making any commitments.
  • DON’T take it personally .  Understand that salespeople are there to make money. You’re there to spend money. Keep that smile on your face, and use it to your benefit.
  • DON’T put down a deposit on your new car until the offer is approved in writing.
  • DON’T feel that you have to take the car home that very day – go home and review everything you went over during your visit.
  • DON’T forget that if the dealer does not have the exact car you want, you may have the dealer order it directly from the factory. This does not cost more, but may take anywhere from weeks to months to arrive.
  • DON’T consider trading in your car unless the dealer guarantees (in writing) they will pay off the payment as requested by the bank.
  • DON’T give your driver’s license up when you’re on the test drive. Instead, make a copy and provide it to the dealer. There’s also no reason for them to have your Social Security Number at this point. In some cases, dealers have been known to run unauthorized credit checks while you’re out and about. Stay protected.