Reasons to Choose a Ford Truck
Ford trucks sure do have a lot of competition. From compact to heavy, there’s an almost dizzying range of trucks to choose from. Nevertheless, Ford continues to be a trendsetter, innovator, and the brand to beat among trucks, foreign or American. This article covers the basics of why, even blindfolded and given nothing else but the brand name, we’d choose the Ford truck option every time.
More Towing, More Power
For one thing, Ford consistently puts up the towing and torque numbers that leave the competitors scrambling to beat them. Rival auto companies are left playing catch to Ford’s lead. Consider the fact that Ford Super Duty trucks boast best-in-class max towing ratings of 37,000 pounds with a best-in-class maximum payload rating of 7,850 pounds. And the 2020 Ford F-150 is the class leader in payload capacity among pickup trucks, coming in with a massive 3,270 pounds. The Ford F-150 also offers more horsepower than any other pickup in the form of the F-150 Raptor and its 450 EcoBoost engine. As you can see, there’s a bit of a trend here.
Affordable
In addition to being the best workhorses around, Ford trucks consistently outprice the competition. The 2020 Ford Ranger is a steal starting at $25,495. The 2020 F-150 is a great deal starting at just $30,090. And even the Ford Super Duty trucks are just a bit more, with the F-250’s starting price only $33,705. In a market where you can easily buy a truck that costs northward of $70,000, it’s nice to know you can get all that horsepower, torque, towing, and payload capacity for far less. In each class—compact, half-ton pickup, and heavy duty—the Ford brand carries some of the most affordable models in the country.
Innovative Design
Back in 2015, Ford made an interesting gamble. They claimed they had come up with a way to cut down on a truck’s weight, thereby cutting down on fuel costs while boosting work potential, without compromising its structural strength. The answer was aluminum. Ford rolled out F-150s with industrial-strength aluminum hoods, tailgates, and other nonessential metal parts. The shed weight meant they could strengthen a few core parts and still reduce the weight by several hundred pounds.
The gamble paid off. Ford continued to spread aluminum throughout its lineup. Even some of the sport utility vehicles have aluminum alloy in them, and competitors are starting to follow suit. That story is a good example of how Ford continues to be ahead of the curve - they’re willing to innovate and grow. As a result, Ford continues to be a pioneer of auto engineering breakthroughs and design. And it shows in their truck lineup.